At Savvy Rest, we encourage a healthy lifestyle that will give you the energy you need to take on the day. Savvy Rest isn’t the only company based in the Charlottesville area that knows the value of organic products. Lumi, an organic juice company, offers a healthier alternative to mainstream juices that lack nutritional value. Lumi believes juice should be completely natural, which is why their juices only contain organic fruits and vegetables and no other ingredients. That’s right—no added sugars or artificial dyes, just wholesome and delicious fruits and vegetables. Lumi proves that you can enjoy juice even more when it doesn’t have all those unnecessary, harmful ingredients.
I visited Lumi headquarters and spoke with the CEO & Founder, Hillary Lewis. We chatted about how Lumi started, what makes the company unique and what to expect from Lumi in the future.
The idea behind Lumi was born when you were a student at UVA’s Darden School of Business. Can you tell me about the beginning stages?
I was walking through Whole Foods in Charlottesville and I saw a juice on the shelf that I recognized from New York City. I couldn’t understand why it was in Charlottesville, VA. I picked up the bottle and started reading about High Pressure Processing (HPP), and what that does is it uses extreme water pressure to kill bacteria. I thought, wow, this is amazing—this is really changing the way people are consuming foods because you’re not using additives. I asked the person stocking the shelf if this unique juice that was really high in price was selling well in Charlottesville. He told me it was selling so quickly that you couldn’t keep it on the shelf. I decided that I wanted to create a health food company called Love U Mean It (Lumi), because we want you to love yourself and the people you care about. I wanted to make organic food the way nature intended it, without any preservatives or additives, just real organic produce. That was April 2013 and now here we are in 2017.
How did you choose the name Lumi?
My group of friends would always say “Lumi” to each other. I would always say it when I worked in New York City in sales and trading. Everyone would call me the Lumi Girl. I always wanted to start a business called Lumi, but I didn’t know what that business would be. What’s a better name for a health food company than something that’s a commitment to our consumers that we’re genuine?