The design, colors, price. I bought three blankets in two colors. Two to cover a very worn sectional couch and one as a bed spread. All are gorgeous. I originally purchased products from a different organic bedding company but wasn’t satisfied with the quality. Savvy Rest’s blankets are better quality and a lower price. I wasn’t planning on ordering the blanket for a bed spread, but I saw that they offered undyed brown cotton, so I purchased the product immediately. I wish there had been a throw blanket size in undyed brown cotton, too. The color is perfect.