Greenwashing—or making something appear more natural than it actually is—exists and as a company who goes above and beyond to source certified organic materials, we’re not happy about it.
There are mattress companies in the industry who wish to take advantage of those who are seeking a healthy, organic, and eco-friendly alternative but they want to source cheap materials and obtain minimal certifications to get there.
The lower the cost for them to manufacture a product, the higher the profit. If you can convince enough consumers that your product is safe and pure through a cheap material and one certification, then why source more expensive materials? We find this marketing strategy to be dishonest and lacking in transparency.
Plenty of memory and polyurethane foam mattresses are certified by Certi-PUR, which covers foams made without ozone depleters, formaldehyde, mercury, and phthalates. However, most of these companies cannot meet the requirements of certifications such as GREENGUARD Gold or Global Organic Textile Standard (GOTS), since these certifications take a few extra steps.
GREENGUARD Gold involves specific criteria related to the most vulnerable populations (children and the elderly). Products with the GreenGuard Gold seal are considered safe for environments such as schools and healthcare centers.
GOTS not only stresses the importance of certified organic materials but also evaluates manufacturing facilities to make sure these organic materials are in no way contaminated or mixed with non-certified materials. It’s about the entire life of the product. Every step of the process is analyzed, as it should be. GOTS is considered the most impressive and thorough certification in the industry. The safest, most pure mattress will be completely GOTS-certified.
Savvy Rest organic mattresses have earned both of these certifications. We have been evaluated on the highest level to ensure that our natural latex mattresses are certified organic and free of harmful chemicals.
We wanted to give our customers peace of mind, something truly organic instead of a mattress that is sort-of, kind-of, maybe a natural product. It’s taken a lot of hard work and determination to get here but we’re happy with the outcome.
It’s time for you to get an organic mattress! Stick to natural latex and look for the certifications that matter. Don’t settle for anything less than the best mattresses for you and your family. Sleep well!