What were the original Osmia products when you first launched?
This is something I would have done differently had I known better but I launched with over 30 SKUs which is just insane. We had a little of everything when we first launched in 2012. Soap was the first thing that I mastered but we had an enormous array of products, which made it really hard to scale because people love their products. You can’t start with 30 products and then scale back down to 5—that would have hurt the company. So, we had to grow a lot of products at once.
Was there one product that sold the most?
The Black Clay Facial soap has been one of our bestselling products since the beginning. Part of the reason for that is the number of people who have perioral dermatitis. It’s a really common condition where people get angry, inflamed skin around their nose and mouth. The way to fix it in the dermatologist office is antibiotics and steroids but the leading cause of the condition is steroids so you can see that’s a pretty toxic cycle.
I just wanted to make a beautiful bar of black soap and I had dermatitis at the time. I started using it and was like, “What’s going on? This is finally starting to go away.” And then I stopped using it, and it came back, and I started again and it went away again.
Black Clay Facial soap has been a godsend for people with dermatitis, eczema, and acne.
Do you have a favorite scent to work with?
No, it’s sort of like asking me which daughter I prefer. They are all my friends, even the complicated ones I have such an appreciation for after working with them for so long. They all have personalities and bring something different to the table.
What about a favorite ingredient?
Aloe is one of my favorite ingredients. It sounds so simple but it’s the most incredible, nourishing ingredient that is in a lot of our products.
There is an oil called kukui oil that we use in our body oil and will be in our new version of Purely Simple that we hope will come out later this year.
If you could only use 3 Osmia products for the rest of your life, what would your 3 be?
I would use Black Clay Facial Soap, Purely Simple Face Cream, and Lip Doctor. My skin would not look the way it looks if I didn’t use those products.