Kelly Love (center) along with her co-founders Marilee (left) and Allison (right).
For our first Savvy Rest Women’s Council blog interview, we had the opportunity to speak with Kelly Love, one of the founders of Branch Basics. We’re so impressed with this brand and how much they have positively impacted their customers' lives through not only offering a natural cleaning product, but creating a strong community on social media that supports each other’s journey towards non-toxic living. Learn the story behind Branch Basics, the women who inspire Kelly, and what advice she has for other women looking to start their own business.
You have a Savvy Rest organic mattress (The Serenity). How do you like it?
We ended up getting two TXL Serenity mattresses and put them together. It’s super comfortable. We love it!
I really like that you all have a dedicated GOTS-certified manufacturing facility so you’re not running non-organic materials on the same lines. I know that you all make sure that everything is as pure and well-maintained as possible.
What inspired the name Branch Basics?
We actually started our company as Three Branches Healthy Living. It was an online retail store. So then when we decided to focus on cleaning. We kept thinking “back to basics” and then the branch from Three Branches. The origin of Three Branches was from a Bible verse, John 15:5, about how we are the branches. We thought it was a natural sounding word that also had meaning to us!
Tell me about your fellow founders, Marilee and Allison.
Allison is my best friend from college, and Marilee is her aunt. When Allison got mysterious symptoms and pain, she traveled around the country seeking help from specialists. She started getting really defeated and discouraged because she wasn’t getting any better and no one had answers.
She finally had ears to hear what her Aunt Marilee had to say about a more natural approach. Marilee asked her questions like, “What are you eating every day? What products are you using in your home? Did you move into a new place?” Things she had never been asked before. Within a month of making dietary changes, product changes, and lifestyle changes, she started finally experiencing relief.
Allison and I were both soaking up everything we were learning from Marilee about natural living. It just clicked and made sense to us.
We went and lived with Marilee for a summer and decided that we had to put her brain on the internet. Our lives were changed.
I was the healthy one and all of a sudden didn’t have any menstrual cramps, headaches, body aches, and all these things that we accept as normal because they are so common. And Allison was pain-free and was able to take a job after college which she wasn’t sure she was going to be able to do.
Marilee gained a lot of her wisdom because first, in her 20’s, she avoided a kidney transplant from learning that food is medicine. She switched from a standard American diet to only whole, organic foods. She was able to keep her kidney and hasn’t been on a prescription drug since and that was decades ago.
And then her son was chemically injured around the age of 10 and told that he had too much damage to his brain and detoxification system and would never recover. She was a mom on a mission and just refused to believe that there wasn’t another way to get her son back. Over the course of several years of trial and error, she fully created an environment and diet free of toxic chemicals and he fully recovered.
She is now a Board Certified Nutritionist, Certified Building-Biologist, and Building Materials Specialist, and is on the advisory board of Documenting Hope.
Allison, Marilee and I decided to come together and start a company because we wanted to share our experiences and show how you can take control of your health. You can make choices every day that contribute to your healing.